Bare all, CVS Beauty Campaign

We were tasked with the challenge of rebranding CVS’s beauty in real life campaign. Our goal was to create a new seal along with a new slogan that would better connect people to the brand and CVS company values. According to CVS, their original campaign was meant to adapt new standards for post-production photo alterations to make images feel relatable and attainable. We came up with a new campaign named "Bare All" which encouraged women to love themselves, bare all of their flaws and to show their natural beauty. We used the CVS heart in our seal with simple easy to read text in order to share our message with consumers, while allowing them to make the connection to CVS by providing them with a recognizable symbol. When the seal was used on photos, consumers would know that these photos weren't digitally altered.